Founded in February 2003, this Columbus, OH-based company found its niche as the newspaper and known for reporting on the positive aspects of the urban community. Urban Trendsetters Media gained a national reputation as a respected, integrated communications boutique representing the urban lifestyle.
On our way here we became the Multicultural and Diversity Media Specialist of Central Ohio. Our claim to fame is that we connect our clients to the community through events, email, social and digital marketing, as well as a media buyer for everything from radio to billboards and bus stops to street teams.
At UTS TV it is not our desire to compete with existing African American Networks, there is room for all of us. Our goal is to ensure that black creatives have the opportunity to develop original great content, allow black businesses and entrepreneurs the chance to present their products and services on a national, regional and local level, and celebrate our culture.
The move to TV seemed too obvious. Urban Trendsetters Television Network (UTS TV) the nation's new over-the-air (OTA) broadcast network. UTS TV represents our culture respectfully and authentically.
Engage & Empower
The unique opportunity for engaging African-American consumers lies in a company’s ability to make that consumer feel connected, respected, and reflect them as a viable consumer of a product. While African Americans are voracious consumers of media such as television, radio, and print, many companies assume that because there are no language barriers, there is no need to advertise to Black audiences through African-American media outlets. This is a missed opportunity for companies, who can use such outlets to reach Black consumers in trusted environments where Blacks see themselves most often reflected. Consider the following facts on Blacks perceptions on advertising.
"We as Blacks have to be responsible for deciding, ‘How do I want to spend my money and do I want to spend it with brands that are paying attention to me?"
-Cheryl Grace, co-creator of the Diverse Intelligence Series Report
Brand Loyalty and Self Representation
the urban trendsetters audience
Here is what we've learned...
91% believe that Black media is more relevant to them
81% believe that products advertised on Black media are more relevant to them
77% believe that Black media has a better understanding of the needs and issues that affect them
78% would like to see more Black models/actors used in ads, and over half (51%) would purchase a product if the advertising portrayed Blacks positively
73% believe that Black media keeps them in touch with their heritage
68% want to see more commercials directed specifically to Black audiences
67% want to see more advertising targeting Black consumers
AGE & GENDER
4% 18 and Under
10% 46 and Older ‘
Median Age 35
With Children 4 & under 22%
HOUSEHOLD & INCOME
10% under $24,000
13% over $75,000.00
Avg. Household Income $65,000
2 or more persons employed in household 52%
Real Estate Primary Residence 77% Own Other Real Estate 33& Apartment 38%
BUSINESS & WORK
Business Owner / Entrepreneur
35% Own a business
47% White Collar
32% Blue Collar
Level of Completion
5% High School Students
95% High School Grads
28% Some College
47% College Degree
19% Graduate School
Owns or Leases Two
or More Vehicles 63%
Owns or Leases Three
or More Vehicles 28%
Plans to Buy or Lease a
Vehicle in Next 12 Months 32%
Average Domestic Round-Trips Via Commercial Airline in Past Year 7 Average Foreign Round-Trips Via Commercial Airline in Past Year 5
One or More Vacation Round-Trips Via Commercial Airline in Past Year 75%
TECH & MEDIA
African Americans are avid TV viewers, spending over 50 hours per week watching TV, and content providers are recognizing the importance of providing relevant content to them.
Internet-Connected Device 50%
Video Game Console 65%
Desktop Computer 74%